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UBL Launches Kingfisher Super Smooth Strong Beer in Karnataka; Prices Start at INR 100
United Breweries Limited (UBL) has expanded its product portfolio in Karnataka with the launch of Kingfisher Super Smooth Strong Premium Beer on January 28, 2026. This strategic move targets the younger demographic in one of India's largest beer markets, following a successful initial rollout in Rajasthan. The product is priced competitively, ranging from INR 100 for a 330ml can to INR 200 for a 650ml bottle. By offering a smoother strong beer with no added sugar, UBL aims to capture a larger share of the mainstream strong beer segment in urban centers like Bengaluru.
Key Highlights
Launch of Kingfisher Super Smooth Strong Premium Beer in Karnataka effective January 28, 2026
Competitive pricing strategy with 650ml bottles at INR 200 and 500ml cans at INR 155
Strategic focus on younger legal age drinkers in high-consumption urban markets like Bengaluru
Product features imported hops and no added sugar to cater to evolving consumer taste preferences
Expansion follows encouraging early consumer response from the initial launch in Rajasthan
💼 Action for Investors
Investors should monitor UBL's volume growth and market share in Karnataka over the next few quarters to assess the success of this premiumization strategy. The launch reinforces UBL's dominant position in the Indian beer market and its ability to innovate within the strong beer segment.