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United Spirits Increases Stake in Zero-Alcohol Brand Sober to 25% for INR 3.2 Crore
United Spirits Limited (USL) has completed an additional investment of INR 3.2 crore in V9 Beverages Private Limited, the owner of the zero-proof alcohol brand 'Sober'. This transaction involved the subscription of 1,762 Compulsory Convertible Preference Shares (CCPS), increasing USL's total stake from 15% to 25% on a fully diluted basis. The investment aims to support Sober's operating cash needs and future expansion in the non-alcoholic beverage market. While the investment amount is small relative to USL's balance sheet, it signifies a strategic push into the growing 'No-Lo' (No and Low alcohol) segment.
Key Highlights
Investment of INR 3.2 crore for 1,762 CCPS in V9 Beverages (Sober)
Equity stake increased from 15% to 25% on a fully diluted basis
Sober's turnover grew significantly from INR 0.56 crore in FY24 to INR 1.49 crore in FY25
Target specializes in non-alcoholic alternatives for Gin, Rum, and Whiskey
Funding will be used to cover operating cash losses and drive future growth
💼 Action for Investors
This is a minor strategic investment that highlights USL's focus on portfolio diversification into niche segments. Investors should monitor how USL leverages its distribution network to scale these smaller brands over the long term.