SAMHI - Samhi Hotels
📢 Recent Corporate Announcements
SAMHI Hotels has entered into a long-term lease agreement with INGKA Centres (IKEA Group) for a new 162-room upscale hotel in Sector 51, Noida. This strategic expansion increases SAMHI's Upper Upscale & Upscale inventory by 7% and significantly boosts its Delhi NCR presence by 32%. The project follows a capital-efficient model where SAMHI invests only in interior fit-outs while INGKA provides the building infrastructure. The hotel will be part of a massive 2.5 million sq. ft. mixed-use development, ensuring captive demand from retail and office ecosystems.
- New ~162-room upscale hotel to be located within a 2.5 million sq. ft. Ingka Centres development in Noida.
- Increases SAMHI's total Delhi NCR inventory by 32%, growing from 514 to 676 rooms.
- Upper Upscale & Upscale segment inventory grows by 7% to reach a total of 2,525 rooms.
- Capital-efficient lease structure reduces upfront capex by focusing investment on interior fit-outs only.
- Strategic location on the 29th to 37th floors of Tower 1, targeting high-demand office and retail corridors.
SAMHI Hotels has signed an agreement with Ingka Centres (part of the Ingka Group/IKEA) to lease an upscale ~162-room hotel in Noida. The hotel will be situated within a massive ~2.5 million sq. ft. mixed-use development, providing significant captive demand from retail and commercial visitors. The project utilizes a capital-efficient variable lease model where Ingka provides the building shell and engineering, while SAMHI invests in interior fit-outs. This move strengthens SAMHI's footprint in the Delhi NCR region and aligns with its strategy of partnering with global institutional developers.
- Agreement for a new ~162-room upscale hotel within a ~2.5 million sq. ft. mixed-use development in Noida.
- Strategic partnership with Ingka Centres, a global developer hosting over 320 million visitors annually.
- Capital-light expansion model: Long-term variable lease with SAMHI responsible only for interior fit-outs.
- Expansion of Delhi NCR portfolio which currently includes Hyatt Place Gurgaon and Holiday Inn Express properties.
- The hotel will be operated under a yet-to-be-determined international hotel brand.
SAMHI Hotels, through its subsidiary, has entered into a long-term lease agreement with INGKA Centres (part of the IKEA Group) for a new ~162-room upscale hotel in Noida. The hotel will be part of a large-scale mixed-use development featuring commercial and office spaces, covering approximately 15,022 square meters of built-up area. The deal is structured as a capital-efficient revenue-share model where rent is calculated as a percentage of net revenue. This move strengthens SAMHI's footprint in the high-demand NCR market and aligns with its strategy of densifying core markets.
- Development of a ~162-room upscale hotel in Sector-51, Noida.
- Strategic partnership with INGKA Centres India Private Limited (Ingka Group/IKEA).
- Estimated built-up area of 15,022 square meters for the proposed hotel.
- Rent structured as a percentage of Net Revenue generated from hotel operations.
- Hotel to be managed under an international brand to be determined in due course.
SAMHI Hotels is acquiring 49% equity in two solar energy SPVs, Clean Max Nile and Clean Max Solomon, for a total of ₹2.92 crore to secure captive renewable energy for its hotels in Maharashtra and Karnataka. This initiative is designed to increase renewable energy offtake and reduce annual utility costs. Additionally, the company is executing an internal restructuring by investing ₹44.02 crore to acquire preference shares of its Hyderabad subsidiary from its Pune subsidiary. This move aims to simplify the group structure, eliminate cross-shareholding, and address lender and governance requirements.
- Acquiring 49% stake in two Clean Max SPVs for ₹1.458 crore each to source solar power via group captive arrangements.
- The solar projects involve 4.05 MWp capacity each in Maharashtra and Karnataka to lower hotel utility expenses.
- Investing ₹44.02 crore in Duet India Hotels (Hyderabad) to acquire 2.45 crore CCCPS from another subsidiary.
- Internal restructuring will eliminate cross-shareholding and simplify the corporate structure by April 30, 2026.
- Duet Hyderabad's turnover grew to ₹70.37 crore in FY25, up from ₹52.32 crore in FY23.
SAMHI Hotels has approved the acquisition of 49% equity stakes in two solar power entities, Clean Max Nile and Clean Max Solomon, for a total of approximately ₹2.92 crore to secure captive renewable energy for its hotels. The board also cleared an internal restructuring involving a ₹44.02 crore investment in its wholly-owned subsidiary, Duet India Hotels (Hyderabad). This move involves acquiring preference shares from another subsidiary to eliminate cross-shareholding and simplify the group structure. These initiatives are designed to reduce annual utility costs and address lender and governance concerns through a cleaner corporate architecture.
- Acquisition of 49% stake in Clean Max Nile and Clean Max Solomon for ₹1.458 crore each to source solar energy.
- Investment of ₹44.02 crore in Duet India Hotels (Hyderabad) to acquire 2.44 crore CCCPS from Duet Pune.
- The solar projects (4.05 MWp each) are expected to drive significant savings in annual utility costs for hotels in Maharashtra and Karnataka.
- Internal restructuring aims to eliminate cross-shareholding and simplify the group structure for better governance.
- Duet Hyderabad showed consistent growth with FY25 turnover at ₹70.37 crore compared to ₹52.32 crore in FY23.
CARE Ratings Limited has reaffirmed the 'CARE A+; Stable' rating for SAMHI Hotels' long-term bank facilities amounting to INR 228.32 crore. The agency also assigned new 'CARE A+; Stable' and 'CARE A1' ratings to additional bank facilities totaling over INR 400 crore across the company and its subsidiaries, including Argon Hotels Private Limited. These ratings reflect a stable financial outlook and a strong credit profile for the hospitality group. This creditworthiness is crucial for the company's ability to manage its debt obligations and potentially access capital at competitive rates.
- Reaffirmed 'CARE A+; Stable' rating for INR 228.32 crore in long-term bank facilities.
- Assigned new 'CARE A+; Stable' and 'CARE A1' ratings for bank facilities worth INR 50.68 crore.
- Subsidiary Argon Hotels Private Limited assigned 'CARE A+; Stable' for facilities totaling INR 104.30 crore.
- Additional bank facilities of INR 208.79 crore and INR 40.00 crore also received 'CARE A+; Stable' assignments.
- The ratings indicate a strong capacity for timely servicing of financial obligations and low credit risk.
SAMHI Hotels Limited has approved the allotment of 9,28,582 equity shares to eligible employees following the exercise of options under its Employee Stock Option Plan 2023. The allotment increases the company's total paid-up share capital from 22,12,06,154 to 22,21,34,736 equity shares. These shares carry a face value of INR 1 each and were exercised at a price of INR 1 per share. The new shares will rank pari-passu with existing equity and do not have any lock-in period.
- Allotment of 9,28,582 equity shares of face value INR 1 each under ESOP-2023.
- Total paid-up share capital increased to 22,21,34,736 equity shares post-allotment.
- Exercise price for the options was set at INR 1 per share with no premium.
- The allotment results in a marginal equity dilution of approximately 0.42%.
- Newly issued shares have no lock-in period and are identical to existing shares.
SAMHI Hotels Limited has announced the closure of its trading window for all designated persons and their immediate relatives starting April 1, 2026. This action is in compliance with SEBI (Prohibition of Insider Trading) Regulations, 2015, ahead of the declaration of audited financial results for the quarter and financial year ending March 31, 2026. The window will remain closed until 48 hours after the financial results are officially declared to the exchanges. The specific date for the board meeting to approve these results will be communicated at a later time.
- Trading window closure effective from April 1, 2026.
- Closure pertains to the Audited Financial Results for the quarter and year ended March 31, 2026.
- Restriction applies to all Designated Persons and Specified Connected Persons of the company.
- Window will reopen 48 hours after the results are declared.
- The board meeting date for results declaration is yet to be announced.
SAMHI Hotels has announced the acquisition of a 70% stake in RARE India, a leisure hotel platform, for a total investment of approximately ₹47 crore. RARE India currently oversees 67 experience-led hotels with 990 rooms across India, Bhutan, and Nepal, representing an entry price of roughly ₹4.5 lakh per room. A key component of the deal is a strategic affiliation with Marriott Bonvoy to scale RARE into a B2C brand under the 'Outdoor Collection'. This move marks SAMHI's first major foray into the asset-light leisure segment, aiming for high capital efficiency and a 60-70% return on capital employed.
- Acquisition of 70% stake in RARE India for ₹47 crore over a 12-month period.
- Portfolio includes 67 hotels and 990 rooms across 15 states and 3 countries.
- Strategic partnership with Marriott Bonvoy to list the portfolio under the 'Outdoor Collection' for B2C distribution.
- Implied enterprise value of ₹49 crore, translating to a low entry cost of ₹4.5 lakh per room.
- Expected transition from a B2B model to a B2C model with 18-20% commission on direct sales.
SAMHI Hotels has announced the acquisition of a 70% stake in RARE India, a leisure hotel platform, for an investment of ₹470 million. The deal values the platform at an enterprise value of ₹490 million and includes a portfolio of 67 boutique hotels with 990 rooms. A strategic partnership with Marriott Bonvoy will transition RARE into a B2C brand under the 'Outdoor Collection' banner. This marks SAMHI's first significant move into the asset-light leisure market, aiming for high capital efficiency.
- Acquisition of 70% stake in RARE India for ₹470 million over a 12-month period
- Portfolio consists of 67 experience-led hotels totaling 990 rooms across India, Bhutan, and Nepal
- Exclusive affiliation with Marriott Bonvoy for the 'Outdoor Collection' to drive B2C distribution
- Low entry valuation of approximately ₹4.5 lakhs per room with an expected 60-70% ROCE
- Strategic shift towards an asset-light model to complement core tier-one business hotels
SAMHI Hotels Limited has announced a strategic investment to acquire a majority stake in RARE India, an established leisure platform. The company plans to scale this platform into a B2C brand in affiliation with Marriott, marking a significant expansion into the leisure and direct-to-consumer segments. This move is intended to leverage Marriott's global brand strength to enhance SAMHI's portfolio. The company has released the audio recording of its business update call held on March 6, 2026, to provide further details on this acquisition.
- Acquisition of a majority stake in RARE India, an established leisure platform.
- Strategic plan to transform RARE India into a B2C brand.
- Proposed affiliation with Marriott to scale the leisure platform.
- Audio recording of the business update call released on March 6, 2026, for transparency.
- Move signals a shift towards diversifying revenue through leisure and brand partnerships.
SAMHI Hotels has announced a strategic acquisition of a 70% stake in RARE India, a leisure hotel platform, for approximately ₹470 million. The acquisition will be completed in two tranches, with the first 55% stake expected by May 31, 2026. This move marks SAMHI's entry into the high-end experiential leisure segment, which currently boasts an average daily stay price of ~₹25,000. The platform is expected to scale through an exclusive affiliation with Marriott Bonvoy, targeting medium-term revenues of ₹900-1,000 million.
- Acquisition of 70% stake in RARE India for ₹470 million at a pre-money valuation of ₹490 million.
- RARE India currently manages 67 boutique hotels with 990 rooms across India, Nepal, and Bhutan.
- Proposed exclusive affiliation with Marriott Bonvoy for the 'Outdoor Collection' to boost B2C distribution.
- Projected medium-term EBITDA potential of ₹315-400 million with operating margins of 35-40%.
- Asset-light model allows SAMHI to diversify into leisure without heavy capital expenditure on physical assets.
SAMHI Hotels is acquiring a 70% stake in RARE India, a leisure platform managing 67 boutique hotels with 990 rooms across India, Nepal, and Bhutan. The total investment of ~₹470 million will be executed in two tranches, with the first 55% stake closing by May 31, 2026. This strategic move leverages an asset-light model and an exclusive affiliation with Marriott Bonvoy to scale RARE into a B2C brand. The company projects medium-term revenue potential of ₹900-1,000 million with high EBITDA margins of 35-40%.
- Acquisition of 70% stake in RARE India for ~₹470 million at a pre-money valuation of ₹490 million
- RARE India portfolio includes 67 hotels with an average daily stay price of ~₹25,000
- Strategic affiliation with Marriott to launch 'Outdoor Collection by Marriott Bonvoy' in the region
- Projected medium-term EBITDA potential of ₹315-400 million from a B2C transition
- First tranche of 55% acquisition to be completed by May 31, 2026
SAMHI Hotels has announced a strategic investment to acquire a 70% majority stake in RARE India, an experiential leisure platform, for approximately ₹470 million. The acquisition will be completed in two tranches, with the first 55% stake expected by May 31, 2026. This move allows SAMHI to enter the high-end boutique leisure segment via an asset-light model, supported by a proposed exclusive affiliation with Marriott's 'Outdoor Collection'. The company anticipates this platform could generate ₹900-1,000 million in medium-term revenue with EBITDA margins of 35-40%.
- Acquiring 70% stake in RARE India for ~₹470 million at a pre-money valuation of ₹490 million
- RARE India portfolio includes 67 boutique hotels with 990 rooms across India, Nepal, and Bhutan
- Proposed exclusive partnership with Marriott to scale RARE into a B2C brand under 'Outdoor Collection'
- Targeting medium-term revenue of ₹900-1,000 million and EBITDA potential of ₹315-400 million
- Portfolio features high-end properties with an average daily stay price of approximately ₹25,000
SAMHI Hotels has approved the acquisition of a 70% majority stake in RARE India, a leading platform for heritage and experiential hotels, for approximately INR 470 million. This marks SAMHI's first entry into the asset-light experiential leisure segment, adding 67 hotels and 990 rooms across 15+ states to its reach. A significant strategic component is a new MoU with Marriott International to operate RARE's portfolio under the 'Outdoor Collection' brand, leveraging global distribution. The transaction is expected to be finalized by May 2026, positioning SAMHI to scale its portfolio to nearly 100 hotels through a mix of owned and affiliated assets.
- Acquisition of 70% stake in RARE India for a total commitment of ~INR 470 million.
- Adds 67 hotels and 990 rooms to SAMHI's ecosystem, expanding total reach to ~100 hotels.
- Strategic MoU with Marriott International to bring RARE properties under the 'Outdoor Collection' brand.
- Asset-light investment model ensures low capital exposure with high asymmetrical return potential.
- RARE India will continue to be operated independently by its founding team to preserve brand ethos.
Financial Performance
Revenue Growth by Segment
Total income for Q2 FY26 was INR 296 Cr, up 11% YoY. Same-store RevPAR grew 11.2% YoY to INR 5,026. Revenue share by segment in FY25 was Upper Upscale & Upscale (43%), Upper Mid-scale (42%), and Mid-scale (15%).
Geographic Revenue Split
Core markets include Bangalore, Hyderabad, NCR, Pune, and Chennai. Tier 1 markets achieve a 13% ROCE, significantly outperforming Tier 2 markets such as Ahmedabad, Vizag, and Nasik, which yield 6%.
Profitability Margins
Portfolio operating EBITDA margin stands at 39% (pre-ESOP). Key cost components include Payroll (16%), Variable Costs (19%), and Utilities (6%).
EBITDA Margin
39% (pre-ESOP) for the portfolio, reflecting strong operating leverage from cluster management of Fairfield and Holiday Inn portfolios.
Capital Expenditure
INR 149 Cr allocated for the Westin-Tribute dual-branded hotel in Whitefield, Bengaluru. The company is executing a pipeline of 1,500+ new rooms to reach a total of 6,300+ rooms.
Credit Rating & Borrowing
[ICRA]A (Long-term) and [ICRA]A2+ (Short-term), upgraded following deleveraging from GIC's INR 580 Cr debt reduction infusion.
Operational Drivers
Raw Materials
Food & Beverage (F&B) supplies (25% of total income) and Utilities (6% of total costs) are the primary operational inputs.
Import Sources
Sourcing is primarily domestic to support the 79% domestic traveler volume and local hotel operations across Indian business districts.
Capacity Expansion
Current inventory of 4,850 rooms (as of Sep '25), with a planned expansion to 6,300+ rooms through a pipeline of 1,500+ rooms and stabilization of 790 rooms.
Raw Material Costs
F&B costs represent a significant portion of the 25% F&B income share. Procurement strategies focus on cluster management to achieve economies of scale.
Manufacturing Efficiency
RevPAR growth of 11.2% YoY to INR 5,026 indicates high efficiency in room inventory monetization and pricing strategy.
Logistics & Distribution
Online Travel Agent (OTA) commissions represent 16% of business; 84% direct business strategy (Brand.com, GDS, Groups) is used to protect margins.
Strategic Growth
Expected Growth Rate
9-11%
Growth Strategy
SAMHI plans to achieve growth by expanding room inventory from 4,850 to 6,300+, entering the Mumbai market with a landmark dual-branded hotel, and increasing the revenue share of high-margin Upscale assets from 42% to 60%.
Products & Services
Branded hotel rooms (Upscale to Mid-scale), Food & Beverage (F&B) services, and banquet/meeting facilities.
Brand Portfolio
Marriott, Westin, Tribute Portfolio, Fairfield by Marriott, Holiday Inn, Holiday Inn Express, Hyatt, Caspia, and Trinity.
New Products/Services
Entry into Mumbai with a dual-branded hotel and the launch of W Hyderabad and Westin Tribute Bangalore Whitefield, contributing to an incremental INR 800 Cr revenue potential.
Market Expansion
Entry into Mumbai and expansion in Hyderabad and Bangalore, targeting India's most dynamic office markets.
Market Share & Ranking
Leading branded hotel ownership and asset management platform in India with 4,850+ rooms.
Strategic Alliances
Strategic partnership with GIC, which committed INR 750 Cr for a 35% stake in three subsidiaries to fund deleveraging and capex.
External Factors
Industry Trends
The industry is seeing a 9-11% CAGR growth driven by urbanization. SAMHI is positioning for this by expanding into high-growth office markets like Navi Mumbai and Hyderabad.
Competitive Landscape
Competes with branded hotel chains in the Midscale to Upscale segments, leveraging international brands like Marriott and IHG for distribution.
Competitive Moat
SAMHI's moat lies in its capital-efficient leasehold model (18% ROCE vs 11% freehold) and institutional partnerships with GIC and Equity International, providing durable cost and governance advantages.
Macro Economic Sensitivity
Highly sensitive to Indian GDP growth and urbanization trends, which drive business travel and discretionary spending.
Consumer Behavior
Shift toward branded hotels and increased business travel in core office markets following the growth of the Indian economy.
Regulatory & Governance
Industry Regulations
Compliance with pollution norms and hospitality standards; implementation of a Related Party Transactions Policy and Code of Conduct for Board and Senior Management.
Environmental Compliance
Implementation of glass bottling plants and adoption of glass bottles to reduce plastic usage across the portfolio.
Risk Analysis
Key Uncertainties
Talent attrition (industry-wide challenge) and sensitivity to business travel cycles in core office markets could impact operating performance.
Geographic Concentration Risk
Concentrated in Tier 1 office markets (Bangalore, Hyderabad, NCR, Pune, Chennai), which outperform Tier 2 markets in ROCE (13% vs 6%).
Third Party Dependencies
16% revenue dependency on Online Travel Agents (OTAs); 5% management fees paid to international brand partners.
Technology Obsolescence Risk
Digital transformation focused on direct distribution via Brand.com (13% of business) and GDS (21%) to maintain competitive distribution.