542727 - City Pulse Multi

📊 NSE: 542727 🏢 Speciality Retail 📅 Last Updated: 11/13/2025 15:25

💰 Financial Performance

Revenue Growth by Segment

Not disclosed in absolute INR; however, the company is positioned to capture growth in the Indian online video market, which is projected to grow at a 26% CAGR to reach US $4.5 billion by 2025, and the SVoD market, expected to grow at a 30% CAGR.

Geographic Revenue Split

Primary operations are concentrated in Ahmedabad, Gujarat, with existing screens at Iskcon Circle and planned expansions in Khokhra and Maninagar.

Profitability Margins

The company reported a profit and total comprehensive income for the financial year ended March 31, 2025, though specific percentage margins were not disclosed in the available documents.

EBITDA Margin

Not disclosed in available documents.

Capital Expenditure

The company executed a significant capital event by allotting 4,275,900 equity shares at an issue price of Rs. 358 per share (totaling approximately INR 153.07 Cr) for the acquisition of Matrubharti Technologies Private Limited in January 2026.

Credit Rating & Borrowing

Not disclosed in available documents.

⚙️ Operational Drivers

Raw Materials

Intellectual property and content rights for films, web series, and short stories represent the core 'raw materials' for the content division.

Import Sources

Not disclosed in available documents.

Key Suppliers

Not disclosed in available documents.

Capacity Expansion

Current capacity includes 2 screens at Iskcon Circle, Ahmedabad. Planned expansion includes 3 additional screens at Khokhra, Maninagar, and a weekend villas club & resort project at Matar, Kheda.

Raw Material Costs

Not disclosed in available documents.

Manufacturing Efficiency

Not disclosed in available documents.

Logistics & Distribution

The company utilizes a 30,000+ strong retail network to support its content distribution and product development efforts.

📈 Strategic Growth

Expected Growth Rate

26-30%

Growth Strategy

Growth will be achieved through the acquisition of Matrubharti Technologies (INR 153.07 Cr deal), the launch and scaling of the 'WOWPLEX' OTT platform, expanding cinema screen presence in Ahmedabad, and diversifying into sustainable projects like solar parks and resort developments in Matar, Kheda.

Products & Services

OTT subscriptions (WOWPLEX), cinema tickets, digital content rights (movies, web series, short stories), weekend villas, and solar energy generation.

Brand Portfolio

WOWPLEX, Matrubharti.

New Products/Services

WOWPLEX OTT platform, weekend villas club & resort project, and a solar park at Matar Kheda.

Market Expansion

Expansion focused on the Ahmedabad metropolitan area and the Kheda district in Gujarat.

Market Share & Ranking

Not disclosed in available documents.

Strategic Alliances

Association with Luv Kush School of Education at Matar, Kheda for event-based promotions.

🌍 External Factors

Industry Trends

The industry is shifting toward digital behaviors with a 26% CAGR in the online video market. SVoD is expected to reach US $1.9 billion by 2025, driven by increased in-home consumption and 100% FDI limits in cable and DTH platforms.

Competitive Landscape

The market is evolving into an asymmetrical growth phase where video streaming competition is intensifying, requiring deep customer insights to maintain market share.

Competitive Moat

Durable advantages include a decade-old experience in content creation, a 30,000+ retail network, and established relationships with major TV channels and production studios across multiple Indian languages.

Macro Economic Sensitivity

Highly sensitive to post-pandemic consumer optimism and the 'directional return' to celebration-based consumption, which drives demand for entertainment.

Consumer Behavior

Shift toward immersive and diverse digital content, with accelerated adoption of digital entertainment due to stay-at-home trends.

Geopolitical Risks

Not disclosed in available documents.

⚖️ Regulatory & Governance

Industry Regulations

Operations are subject to the Ministry of Information and Broadcasting (since Nov 2020) and the IT Act, specifically Sections 69 (interception/blocking), 66A, and 67B (offensive/obscene material).

Environmental Compliance

The company has established an ESG roadmap and is developing a solar park at Matar Kheda to promote sustainable development.

Taxation Policy Impact

Not disclosed in available documents.

Legal Contingencies

Not disclosed in available documents.

⚠️ Risk Analysis

Key Uncertainties

Regulatory evolution of the IT Act and potential content blocking by authorities represent significant business risks with unpredictable impact percentages.