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EXPANSION POSITIVE 7/10
IZMO's FrogData Joins FordDirect's Marketplace for Ford and Lincoln Dealers in USA
IZMO Limited's division, FrogData, has entered into a strategic partnership with FordDirect, a joint venture between Ford Motor Company and its dealers. FrogData's FixedOps Solutions Suite will now be available on 'The Shop,' a curated marketplace for Ford and Lincoln retailers in the USA. This integration allows IZMO to offer AI-driven analytics and service marketing tools directly to a vast network of dealerships. The partnership is expected to strengthen IZMO's presence in the US automotive data analytics market and drive recurring revenue through pre-negotiated dealer solutions.
Key Highlights
FrogData joins FordDirect's 'The Shop' marketplace, providing access to Ford and Lincoln's extensive dealer network. The partnership features the FixedOps Solutions Suite, including AI-driven FixedOps Mojo and FixedOps Velocity. FixedOps Mojo uses AI to increase Effective Labor Rate (ELR) and reduce profit leakage for service managers. FixedOps Velocity focuses on hyperlocal marketing to retain post-warranty customers and protect high-margin revenue. The collaboration aims to create operational efficiencies and cost savings for US-based automotive dealerships.
💼 Action for Investors This is a significant strategic win for IZMO in the lucrative US market; investors should monitor for revenue growth in the international software segment. The association with a major OEM joint venture like FordDirect validates IZMO's product suite and could lead to further global partnerships.