Crayons Advertising Limited (CRAYONS)
📢 Recent Corporate Announcements
Crayons Advertising Limited has issued notice for its 40th Annual General Meeting (AGM) to be held on September 28, 2026 via video conferencing. The cut-off date for e-voting is September 21, 2026, with the voting window open from September 25 to September 27, 2026. Key agenda items include the adoption of FY26 financials, appointment of M/s Vaish & Co. as Statutory Auditors for 5 years at an annual fee of ₹3.50 lakh, and an enabling special resolution to increase limits for loans, guarantees, and investments under Section 186 up to ₹300 Crores.
- 40th AGM scheduled for Monday, September 28, 2026 via Video Conferencing.
- Cut-off date for remote e-voting fixed as Monday, September 21, 2026; voting window active September 25-27, 2026.
- Seeking shareholder approval to increase Section 186 loan/guarantee/investment limit up to ₹300 Crores.
- Proposed appointment of M/s. Vaish & Co. as Statutory Auditors for a 5-year term with audit fees of INR 3,50,000 per annum.
Crayons Advertising Limited has issued notice for its 40th Annual General Meeting scheduled for September 28, 2026. Key agenda items include the appointment of M/s Vaish & Co. as statutory auditors for a five-year term at an annual fee of ₹3.50 lakh. The company is also seeking shareholder approval for enabling limits under Sections 185 and 186 of the Companies Act to advance loans, guarantees, and investments up to ₹300 crore (compared to its net worth of ₹116 crore). Other items include the regularisation of Mr. Navratan Baid as an Independent Director and the reappointment of director Mrs. Vimi Lalani.
- 40th AGM to be held on September 28, 2026 at 03:00 PM IST via Video Conferencing.
- Proposed appointment of M/s Vaish & Co., Chartered Accountants as Statutory Auditors for 5 years with proposed fees of ₹3,50,000 plus taxes.
- Special resolution sought to approve loans, guarantees, and securities under Section 186 up to ₹300 crore.
- Approval sought under Section 185 to advance loans or provide guarantees/security to subsidiaries/group entities up to ₹300 crore.
- Regularisation and appointment of Mr. Navratan Baid as Non-Executive Independent Director for a 5-year term ending March 23, 2031.
Crayons Advertising Limited has issued the notice for its 40th Annual General Meeting scheduled for September 2026. Key agenda items include the adoption of FY26 financial statements and the appointment of M/s Vaish & Co. as Statutory Auditors for 5 years at an annual fee of ₹3.50 lakh. The company is also seeking shareholder approval to increase limits under Sections 185 and 186 for loans, guarantees, securities, and investments up to ₹300 crore (compared to its net worth of ~₹116 crore).
- 40th AGM scheduled via video conferencing with voting on ordinary and special resolutions
- Approval sought under Section 186 for loans, guarantees, and investments up to ₹300 crore
- Approval sought under Section 185 for loans and guarantees to entities with director interest up to ₹300 crore
- Appointment of M/s Vaish & Co., Chartered Accountants, as Statutory Auditors for a 5-year term with audit fees of ₹3,50,000 per annum
Crayons Advertising Limited has announced changes in its audit and board appointments following its Board of Directors meeting on September 1, 2026. The board approved the appointment of M/s Vaish & Co. as Statutory Auditor for a 5-year tenure covering FY 2026-27 to FY 2030-31. Additionally, M/s Mahadev Bhansali & Co. was appointed as Internal Auditor for FY 2026-27. The re-appointment of Director Mrs. Vimi Lalani, who retires by rotation, was also recommended for shareholder approval at the upcoming AGM.
- Appointment of M/s Vaish & Co. as Statutory Auditor for a period of 5 financial years (FY 2026-27 to FY 2030-31)
- Appointment of M/s Mahadev Bhansali & Co. as Internal Auditor for FY 2026-27
- Proposed re-appointment of Director Mrs. Vimi Lalani (liable to retire by rotation), subject to AGM approval
- Board meeting held and concluded on September 1, 2026 (03:30 PM to 04:30 PM)
Crayons Advertising Limited held a Board meeting on September 1, 2026, approving the audited standalone and consolidated financial statements and Annual Report for FY26. The 40th Annual General Meeting (AGM) has been scheduled for September 28, 2026, with the register of members closed from September 22 to September 28, 2026. The Board approved the appointment of M/s Vaish & Co. as Statutory Auditor for a 5-year term (FY 2026-27 to FY 2030-31) and M/s Mahadev Bhansali & Co. as Internal Auditor for FY 2026-27. The filing also acknowledged the demise of CFO Mukesh Singhal on August 16, 2026.
- 40th Annual General Meeting scheduled for Monday, September 28, 2026 via video conferencing.
- Share transfer books and register of members closed from September 22 to September 28, 2026.
- M/s Vaish & Co. appointed as Statutory Auditor for a 5-year period from FY 2026-27 to FY 2030-31.
- M/s Mahadev Bhansali & Co. appointed as Internal Auditor for FY 2026-27.
- Closing cash and cash equivalents reported at Rs 1,127.82 lakhs (Rs 11.28 Cr) as of March 31, 2026.
Crayons Advertising Limited has informed the stock exchange of the sudden demise of its Chief Financial Officer (CFO) and Key Managerial Personnel (KMP), Mr. Mukesh Singhal, on August 16, 2026. Mr. Singhal was responsible for overseeing the financial operations of the company, which reported a TTM revenue of ₹547 Cr. The company will need to initiate the process of appointing a new CFO in compliance with SEBI listing regulations.
- Sudden demise of Chief Financial Officer Mr. Mukesh Singhal on August 16, 2026
- Formal intimation filed with the National Stock Exchange on August 17, 2026
- Successor or interim CFO appointment details are not disclosed in the current filing
Financial Performance
Revenue Growth by Segment
The company operates in a single reportable segment: Advertising. Net Profit before tax for the half year ended September 30, 2025, was INR 4.67 Cr, compared to INR 10.17 Cr for the full year ended March 31, 2025.
Geographic Revenue Split
Not disclosed in available documents; however, the company is headquartered in New Delhi and operates across various domestic markets.
Profitability Margins
Return on Net Worth was 5.99% for the financial year ended March 31, 2025. Standalone Return on Capital Employed was reported at a low 0.09% during the same period.
EBITDA Margin
Not explicitly disclosed; however, Net Profit before tax for H1 FY26 was INR 4.67 Cr, representing a significant portion of the previous full year's INR 10.17 Cr profit.
Capital Expenditure
The company allocated INR 15.29 Cr from IPO proceeds for infrastructure and technology. As of September 30, 2025, INR 12.96 Cr (84.7%) of this allocation was utilized during the half-year period.
Credit Rating & Borrowing
The company maintains a low debt profile with a Total Debt/Equity ratio of 0.05. The Interest Coverage Ratio is strong at 9.18 as of March 31, 2025.
Operational Drivers
Raw Materials
Primary operational inputs include media inventory (advertising space for OOH, print, and digital) and materials for event management/activations.
Capacity Expansion
Expansion is focused on scaling the Out-of-Home (OOH) business through technology and infrastructure, supported by a INR 2.50 Cr investment in subsidiary All White Communication LLP.
Raw Material Costs
Not disclosed as a specific percentage of revenue; however, media inventory procurement is the primary cost of services.
Strategic Growth
Growth Strategy
Growth is driven by elevating the OOH business through technology investments, expanding digital advertising automation, and utilizing IPO proceeds for infrastructure expansion (INR 12.96 Cr utilized in H1 FY26).
Products & Services
Outdoor advertising (hoardings, billboards, kiosks), print media, ground events/activations, and digital marketing solutions.
Brand Portfolio
The Crayons Network.
New Products/Services
Expansion into 'cutting-edge technology' for advertising and software development as part of the IPO objects.
Market Expansion
Targeting scale in the OOH segment through subsidiary investments and infrastructure upgrades.
Strategic Alliances
Investment in All White Communication LLP (subsidiary) to scale OOH business operations.
External Factors
Industry Trends
The industry is shifting toward digital advertising and automation. Future growth depends on the widespread adoption of these digital solutions and automated tools.
Competitive Landscape
The company faces competition from traditional and digital-first agencies; competitive position is tied to tech adoption.
Competitive Moat
Moat is based on an integrated service model (Strategy, Creative, Digital, Media, Event, OOH) and a robust internal control framework, providing a one-stop solution for clients.
Macro Economic Sensitivity
Highly sensitive to corporate spending cycles and general economic health, which dictate advertising budget allocations.
Consumer Behavior
Shift toward consumer-populated areas for OOH and increased consumption of digital media affecting client demand.
Regulatory & Governance
Industry Regulations
Operations are subject to local municipal regulations for OOH site placements and SEBI Listing Obligations for financial reporting.
Taxation Policy Impact
The company follows standard corporate tax norms; CSR profit requirements under section 135(5) were noted as not applicable for the period.
Legal Contingencies
A Secretarial Audit for FY 2024-25 was conducted to ensure compliance with the Companies Act and applicable statutory provisions; no specific pending case values were disclosed.
Risk Analysis
Key Uncertainties
Primary risks include economic downturns reducing corporate ad spend and the potential failure of digital advertising automation to achieve market adoption.
Geographic Concentration Risk
Operations are primarily centered in India, with the corporate office in New Delhi.
Third Party Dependencies
Dependency on media inventory providers and technology vendors for digital tool development.
Technology Obsolescence Risk
High risk if the company fails to keep pace with digital advertising automation and infrastructure shifts.
Credit & Counterparty Risk
Receivables and advances are monitored through internal controls; short-term loans and advances reached INR 65.99 Cr in H1 FY26.
