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Latest filing: 2026-10-15 15:19
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2 announcements match the current filters (relevance ≥ 5).
Simca Advertising Secures Shirdi Airport Ad Rights at Approx ₹5 Lakhs/Month
Simca Advertising Limited has secured advertising rights on a leave and license basis for the city side of Shirdi Airport (Kakdi, Maharashtra) from Maharashtra Airport Development Company Limited (MADC). The contract tenure is for 24 months, extendable up to 36 months at MADC's discretion. The broad consideration is approximately ₹5 Lakhs per month plus applicable taxes (approx. ₹1.2 crore across 24 months). The formal agreement is currently in process and execution dates will be announced later.
Confidence: HIGH
What changedSimca Advertising has won rights to manage and monetise city-side advertising at Shirdi Airport under a 2-3 year leave and license agreement.
Why it mattersAdds airport out-of-home (OOH) advertising inventory to the company's portfolio, generating an incremental revenue stream.
Monthly contract size: Approximately ₹5 Lakhs per month + applicable taxesBase contract duration: 24 MonthsPotential contract duration: Up to 36 Months
📅 Short termExecution of the definitive agreement and setting up advertising infrastructure at Shirdi Airport.
📈 Long termExpansion into transit media infrastructure enhances the company's regional OOH footprint in Maharashtra.
⚠ Risk flags
- Agreement execution is still in process
- Monetisation risk depending on advertiser demand at Shirdi Airport
Key Highlights
Secured advertising rights at the city side of Shirdi Airport, Kakdi, Maharashtra from MADC
Contract tenure of 24 months, extendable up to 36 months at MADC's discretion
Broad consideration or contract size is approximately ₹5 Lakhs per month + applicable taxes
👀 What to Watch
Track the formal execution date of the agreement and subsequent monetisation/occupancy rates of the Shirdi airport advertising inventory.
Simca Advertising Acquires Rights for 6 Static OOH Sites in Mumbai; Media Portfolio Hits 222 Sites
Simca Advertising Limited has acquired commercial advertising rights for 6 new Static Out-of-Home (OOH) media sites at the Bandra ROB location in Mumbai for a tenure of 3 years. This addition expands the company's total media asset portfolio to 222 sites, consisting of 80 Static OOH sites and 142 Digital OOH (DOOH) sites. Financial consideration was not disclosed and will be agreed upon mutually from time to time. The transaction involves rights to commercially utilize display space and does not transfer underlying physical asset ownership.
Confidence: HIGH
What changedSimca expanded its media site footprint by adding 6 static OOH locations at Bandra ROB, Mumbai.
Why it mattersIncreases high-traffic Mumbai advertising capacity and expands the overall media site network to 222 units, supporting top-line growth.
Sites acquired: 6Total portfolio sites: 222Static OOH sites: 80DOOH sites: 142Tenure: 3 YearsConsideration: not disclosed
📅 Short termMarginally positive sentiment due to footprint expansion in a prime Mumbai location, though absent financial details limit immediate valuation adjustments.
📈 Long termSupports incremental revenue growth through expanded outdoor media real estate, contingent on achieving strong client occupancy and pricing power.
⚠ Risk flags
- Commercial consideration and acquisition cost not disclosed
- No ownership of physical assets; risk of non-renewal after the 3-year tenure
Key Highlights
Acquired commercial advertising rights for 6 new Static Out-of-Home (OOH) media sites at Bandra ROB, Mumbai
Total media portfolio reaches 222 sites (80 Static OOH and 142 DOOH sites)
Tenure of advertising rights secured for 3 Years
Financial consideration not disclosed; subject to mutual commercial terms approved by management
👀 What to Watch
Watch for the commercial revenue ramp-up from these sites in subsequent quarterly filings and whether occupancy rates across the newly added Bandra inventory are disclosed.
