Personal Products: Margin Trading (MTF) Book
₹1,105 Cr financed across 9 Personal Products stocks, 0.7% of the market's MTF book. Margin holders here are up 88.3% against the amount financed.
MTF book by month
Today's classification applied to every month.
Leverage and days of turnover
Market value on margin as a share of the group's market value, and its book in days of traded value.
Funded Personal Products stocks
| # | Stock | MTF book | % of group | % of free float | Public % | Market cap | Days to exit | Holders vs cost |
|---|---|---|---|---|---|---|---|---|
| 1 | CUPIDCupid Limited | ₹330.95 Cr | 29.9% | 6.41% | 46.4% | ₹41,207 Cr | 1.8 | +323.3% |
| 2 | GODREJCPGodrej Consumer Products Limited | ₹143.33 Cr | 13.0% | 0.29% | 15.2% | ₹87,631 Cr | 1.5 | -11.7% |
| 3 | DABURDabur India Limited | ₹141.37 Cr | 12.8% | 0.54% | 5.8% | ₹64,395 Cr | 1.6 | -14.5% |
| 4 | COLPALColgate Palmolive (India) Limited | ₹141.33 Cr | 12.8% | 0.51% | 19.8% | ₹43,654 Cr | 1.2 | -19.8% |
| 5 | BAJAJCONBajaj Consumer Care Limited | ₹110.20 Cr | 10.0% | 2.97% | 25.8% | ₹5,185 Cr | 2.6 | -18.4% |
| 6 | EMAMILTDEmami Limited | ₹109.73 Cr | 9.9% | 1.31% | 12.6% | ₹16,288 Cr | 1.2 | -10.4% |
| 7 | HONASAHonasa Consumer Limited | ₹43.38 Cr | 3.9% | 0.44% | 26.2% | ₹14,078 Cr | 0.4 | -3.9% |
| 8 | GILLETTEGillette India Limited | ₹43.04 Cr | 3.9% | 0.64% | 12.2% | ₹23,527 Cr | 2.5 | -10.7% |
| 9 | PGHHProcter & Gamble Hygiene and Health Care Limited | ₹41.67 Cr | 3.8% | 0.49% | 13.7% | ₹22,154 Cr | 2.7 | -20.7% |
Figures for the 23 Oct 2026 session · last updated 2026-10-26 22:47 IST · Source: Exchange data · 10/10 data checks passed.
How to read this page. Everything here describes what the exchanges have already disclosed about margin-funded (MTF) positions. It is not a forecast, a recommendation, or a signal to buy or sell. Words such as "crowded", "fragile" or "underwater" name a pattern in the numbers, nothing more. Margin funding carries the risk of losses larger than the money you put in.
Flash Finance is not a SEBI-registered investment adviser and is not affiliated with NSE, BSE or SEBI. Exchange data may be revised by the exchange. Verify anything you intend to act on against the exchange's own records.
