Cash Ur Drive Marketing Limited (CUDML)
Latest quarterly results (H2 FY26)
In its latest reported quarter, H2 FY26, Cash Ur's revenue was ₹109 Cr (+43.4% year on year, +40.0% on the previous half-year), and net profit ₹19.0 Cr (+90.0% year on year); the operating margin was 18.3%.
| H2 FY26 (₹ Cr) | Value | YoY vs H2 FY25 | vs prev. half |
|---|---|---|---|
| Revenue | ₹109 | +43.4% | +40.0% |
| Operating profit | ₹20.0 | +81.8% | +47.6% |
| Net profit | ₹19.0 | +90.0% | +74.7% |
| EPS (₹) | 10.50 | +45.4% | +33.6% |
| Operating margin | 18.3% | — | — |
CUDML delivery percentage and bulk deals
NSE end-of-day data for
On Fri, 16 Oct 2026, 97.12% of the CUDML shares traded on NSE were taken to delivery, against the stock's own 20-session average of 89.5%. That is close to its usual level. It traded 4.8 times its average daily volume. It closed at a price band (circuit) on 1 session in about the last 20. 1 bulk or block deal was reported in CUDML in the last 60 days: ₹0.81 Cr sold, none bought.
Delivery in the last 5 sessions: 85.0% · 83.3% · 100.0% · 97.4% · 97.1%
| Date | Side | Counterparty | Value | Price | Quantity | Type |
|---|---|---|---|---|---|---|
| 8 Oct | Sell | Gaurav Rameshkumar Viradia | ₹0.81 Cr | ₹87.54 | 92,000 | Bulk |
A description of what the exchange published, not a recommendation. Names such as "accumulation" or "long buildup" label a pattern in the numbers. How delivery is analysed
📢 Recent Corporate Announcements
Cash Ur Drive Marketing Limited held physical, in-person meetings with five institutional investors and wealth management firms on September 8, 2026. The participating firms included Mission Holdings, Equintis Wealth, Wallfort PMS, Invest 4 Edu, and No Fomo Wealth. Management discussed standard operational overviews, industry outlook, and financial prospects. The company confirmed that no unpublished price sensitive information (UPSI) was shared.
- Conducted 5 separate in-person investor meetings on September 8, 2026
- Meeting participants included Mission Holdings, Equintis Wealth, Wallfort PMS, Invest 4 Edu, and No Fomo Wealth
- Discussions were limited strictly to publicly available information with no UPSI shared
- Filing submitted to the exchange on September 9, 2026
Cash Ur Drive Marketing Limited has issued notice for its 17th Annual General Meeting (AGM) scheduled for September 30, 2026, at 3:00 PM IST via Video Conferencing. The cut-off date to determine member eligibility for voting is September 23, 2026. The remote e-voting window runs from September 27, 2026 (9:00 AM) to September 29, 2026 (5:00 PM). Agenda items include the adoption of FY26 financial statements, the reappointment of retiring director Mr. Bhupinder Kumar Khanna, and special business regarding approvals under Section 185.
- 17th AGM scheduled for Wednesday, September 30, 2026 at 3:00 PM IST via VC/OAVM
- Record/Cut-off date for e-voting fixed as Wednesday, September 23, 2026
- Remote e-voting window open from September 27, 2026 (9:00 AM) to September 29, 2026 (5:00 PM)
- Ordinary business includes adoption of FY26 financial statements and director reappointment
Cash Ur Drive Marketing Limited concluded in-person investor meetings with three institutional entities on September 7, 2026. The participating firms were Dhanesha Capital, Lakshya Capital, and Moneybee Securities across separate 1-hour slots. Management shared standard business overviews, operational developments, and industry prospects using only publicly available information. No unpublished price-sensitive information (UPSI) was discussed.
- 3 in-person institutional investor meetings conducted on September 7, 2026
- Session 1: Dhanesha Capital from 01:30 PM to 02:30 PM
- Session 2: Lakshya Capital from 03:30 PM to 04:30 PM
- Session 3: Moneybee Securities from 05:00 PM to 06:00 PM
- No unpublished price sensitive information (UPSI) was shared
Cash Ur Drive Marketing Limited announced that its Board of Directors approved the appointment of M/s Kumar Himanshu & Co., Chartered Accountants, as the Internal Auditor of the company for the financial year 2026-27 at its meeting on September 3, 2026. The firm (FRN: 038069N) will be responsible for reviewing internal controls, financial and operational processes, and regulatory compliance. This is a standard corporate governance appointment with no direct financial impact on the company's operations.
- Appointment of M/s Kumar Himanshu & Co., Chartered Accountants (FRN: 038069N), as Internal Auditor
- Term of appointment is for the financial year 2026-27
- Board approval granted at the meeting held on September 3, 2026
Cash Ur Drive Marketing Limited announced the outcome of its board meeting held on September 3, 2026. The board approved the Annual Report for FY26 and scheduled the 17th Annual General Meeting (AGM) for September 30, 2026, via video conferencing. The cut-off date for determining member voting eligibility is fixed as September 23, 2026. Additionally, M/s Kumar Himanshu & Co., Chartered Accountants, was appointed as the Internal Auditor for FY 2026-27.
- 17th Annual General Meeting scheduled for September 30, 2026 at 03:00 PM IST.
- Cut-off date for e-voting eligibility set for September 23, 2026.
- M/s Kumar Himanshu & Co., Chartered Accountants, appointed as Internal Auditor for FY 2026-27.
- Approved Annual Report for the financial year ended March 31, 2026.
Cash Ur Drive Marketing Limited has scheduled an analyst/institutional investor meeting on Monday, September 7, 2026. The meeting will be an in-person, one-on-one management interaction held in Mumbai starting at 11:00 AM onwards. The company stated that discussions will rely strictly on publicly available information with no Unpublished Price Sensitive Information (UPSI) disclosed.
- Meeting scheduled for Monday, September 7, 2026
- Format is an in-person, one-on-one management meeting
- Timing is 11:00 AM onwards in Mumbai
- Discussions to be restricted entirely to publicly available information
Cash Ur Drive Marketing Limited has informed the stock exchange about a scheduled Analyst/Institutional Investor interaction. The one-on-one, in-person management meeting is set to take place on Monday, September 7, 2026, from 11:00 AM onwards in Mumbai. The company clarified that discussions will be based solely on publicly available information without sharing any Unpublished Price Sensitive Information (UPSI).
- One-on-one in-person institutional investor meeting scheduled for September 7, 2026
- Interaction to be conducted from 11:00 A.M. onwards in Mumbai
- Discussions restricted strictly to publicly available information with no UPSI
Cash Ur Drive Marketing Limited (CUDML) held a virtual group investor meeting on August 13, 2026, with eight institutional participants including Wealth with Wisdom and Table Tree Capital. The management provided an overview of its business operations, focusing on its transit media branding and EV-linked advertising segments. No unpublished price-sensitive information (UPSI) was disclosed, with discussions limited to publicly available data. The company continues to focus on its strategy of increasing exclusive media assets from 30% to 60-70% of revenue to improve margins.
- Meeting conducted on August 13, 2026, involving 8 institutional organizations and investment firms
- Management discussed the strategy to increase exclusive media assets from 30% to 60-70% of revenue
- Current inventory includes 1,500+ buses and cycle shelters across Chandigarh and Delhi
- Company is targeting a 40% expected growth rate by leveraging AI and expanding into Pune and Punjab
- The interaction lasted 1 hour, from 03:00 PM to 04:00 PM via virtual mode
Cash Ur Drive Marketing Limited (CUDML) has announced a virtual group meeting with analysts and institutional investors scheduled for August 13, 2026, at 3:00 PM. The company stated that discussions will be limited to publicly available information, ensuring no unpublished price-sensitive information is shared. This meeting comes as the company pursues a strategy to increase its exclusive media asset share from 30% to 60-70% of revenue. Investors should monitor for updates regarding their expansion into Pune and Punjab and the scaling of EV-linked advertising formats.
- Analyst/Institutional Investor Group Meeting scheduled for August 13, 2026, at 03:00 PM.
- The meeting will be conducted via virtual mode to discuss publicly available information.
- Company is targeting an increase in exclusive media assets from 30% to 60-70% of revenue to double margins.
- Management maintains an expected growth rate of 40% through geographical expansion and AI integration.
Financial Performance
Revenue Growth by Segment
H1 FY26 revenue reached INR 77.88 Cr, up 22.4% YoY. Segment performance: Outdoor Media INR 37 Cr (47.5% of revenue), Transit Media INR 34.9 Cr (44.8% of revenue), Print Media INR 3.4 Cr (4.4% of revenue), and Digital Marketing INR 2.5 Cr (3.2% of revenue).
Geographic Revenue Split
H1 FY26 revenue split: Uttar Pradesh 46.52%, Maharashtra 22.66%, Haryana 12.31%, Delhi 11.76%, and Others 6.25%. UP and Maharashtra together contribute ~69% of total revenue.
Profitability Margins
H1 FY26 Gross Profit Margin stood at 26.8% (up from 26.6% YoY). PAT Margin improved to 14.0% in H1 FY26 from 13.0% in H1 FY25, driven by higher utilization of exclusive media assets.
EBITDA Margin
EBITDA Margin for H1 FY26 was 17.4%, reflecting a YoY improvement of 120 basis points from 16.2% in H1 FY25. EBITDA grew 31.3% YoY to INR 13.55 Cr.
Capital Expenditure
Planned CAPEX includes setting up an in-house printing and production facility and AI-driven technology for media planning, funded by IPO proceeds. Historical PPE as of Sept 2025 is INR 0.83 Cr.
Credit Rating & Borrowing
The company is debt-free with long-term borrowings at INR 0.00 Cr as of September 30, 2025. Debt-equity ratio is 0.00.
Operational Drivers
Raw Materials
Key operational inputs include vinyl for printing, inks, and digital display panels. Cost of services (including these materials) was INR 57.03 Cr in H1 FY26, representing 73.2% of revenue.
Capacity Expansion
Current inventory includes 1,500+ buses and cycle shelters in Chandigarh and Delhi. Expansion plans include entering new geographies like Pune and Punjab and increasing the density of exclusive media assets.
Raw Material Costs
Cost of services grew in line with revenue to INR 57.03 Cr. Procurement strategy involves moving to in-house printing to reduce lead times and costs.
Manufacturing Efficiency
Manufacturing efficiency is measured by the utilization rate of exclusive media assets, which has improved and driven the 22.4% revenue growth.
Strategic Growth
Expected Growth Rate
40%
Growth Strategy
Growth will be achieved by increasing the share of exclusive media assets from 30% to 60-70% of revenue, which doubles margins compared to trading media. The company is also expanding geographically (Pune, Punjab) and leveraging AI technology for ROI-based media planning.
Products & Services
Transit media branding (cabs, buses, metro), outdoor media (billboards, shelters), digital marketing services, and EV-linked advertising (charging stations).
Brand Portfolio
CASHurDRIVE, Charjkaro (EV advertising platform).
New Products/Services
EV charging station advertising and battery swapping station media formats, currently contributing to the 30% sustainable media revenue share.
Market Expansion
Recent entry into Pune and planned expansion in Punjab to increase inventory size and geographical footprint.
Strategic Alliances
Exclusive partnerships with Uber, Greencell Mobility, Olectra Greentech, Everest Fleet, and ETO Motors for transit media rights.
External Factors
Industry Trends
The OOH industry is shifting toward digital (DOOH) and green transit media. EV charging infrastructure is expected to grow at a 30.87% CAGR through 2030, creating a new frontier for sustainable advertising.
Competitive Landscape
Competes with large OOH players like Bright Outdoor Media, but differentiates through technology-led planning and exclusive EV/transit inventory.
Competitive Moat
Moat is built on 5-year exclusive contracts for transit assets. This creates a localized monopoly where competitors must go through CUDML to access specific inventory, ensuring sustainable high margins.
Macro Economic Sensitivity
Highly sensitive to advertising spend cycles; H1 is typically slower for the industry, while H2 is stronger due to festive demand.
Consumer Behavior
Brands are increasingly shifting budgets toward ESG-compliant and sustainable media formats to align with corporate responsibility goals.
Regulatory & Governance
Industry Regulations
Operations are subject to local municipal advertising norms and pollution standards for printing materials.
Environmental Compliance
Focus on ESG media (EV charging stations) aligns with India's sustainability goals, though specific compliance costs are not disclosed.
Taxation Policy Impact
Effective tax rate is approximately 25.1% based on H1 FY26 PBT of INR 14.53 Cr and Tax Expense of INR 3.65 Cr.
Risk Analysis
Key Uncertainties
The 120-day working capital cycle requires significant capital; scaling revenue by INR 300 Cr would require an incremental INR 100 Cr in working capital.
Geographic Concentration Risk
High concentration in Uttar Pradesh (46.52% of revenue), making the company sensitive to regional economic or regulatory shifts in that state.
Third Party Dependencies
30-35% of revenue depends on partnerships with infrastructure companies like Uber and Olectra.
Technology Obsolescence Risk
Risk of traditional static media losing share to digital; mitigated by investing in AI and digital outdoor formats.
Credit & Counterparty Risk
Trade receivables of INR 56.31 Cr represent a significant portion of current assets, requiring efficient collection to maintain the 120-day cycle.
