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Purple United Sales Limited (PURPLEUTED)

📊 NSE: PURPLEUTED 🏢 Garments & Apparels 📢 Latest filing: 16 Oct 2026 📝 Analysis written: 14 Dec 2025

Latest quarterly results (H2 FY26)

In its latest reported quarter, H2 FY26, Purple United's revenue was ₹110 Cr (+50.6% year on year, +80.2% on the previous half-year), and net profit ₹10.1 Cr (+44.9% year on year); the operating margin was 21.0%.

H2 FY26 (₹ Cr)	Value	YoY vs H2 FY25	vs prev. half
Revenue	₹110	+50.6%	+80.2%
Operating profit	₹23.1	+65.0%	+77.7%
Net profit	₹10.1	+44.9%	+102.8%
EPS (₹)	10.55	+41.2%	+100.6%
Operating margin	21.0%	—	—

Full quarterly financials → Results calendar →

PURPLEUTED delivery percentage

NSE end-of-day data for Fri, 16 Oct 2026

On Fri, 16 Oct 2026, 80.63% of the PURPLEUTED shares traded on NSE were taken to delivery, against the stock's own 20-session average of 88.95%. That is close to its usual level. It closed at a price band (circuit) on 8 sessions in about the last 20.

80.63%Delivery, 16 Oct

88.95%Own 20-session average

1.6×Volume vs its average

₹437.60NSE close · -4.53%

Delivery in the last 5 sessions: 84.5% · 72.7% · 80.8% · 75.0% · 80.6%

Delivery across the market →Circuit stocks →

A description of what the exchange published, not a recommendation. Names such as "accumulation" or "long buildup" label a pattern in the numbers. How delivery is analysed

📢 Recent Corporate Announcements

Purple United Appoints Go India Advisors as New IR Agency

🟡 NEUTRAL ⭐ 2/10

ROUTINE 📅 16 Oct 2026, 03:49 PM

Purple United Sales Limited announced a change in its Investor Relations Advisory Agency effective 16th October 2026. The company has onboarded M/s. Go India Advisors LLP to manage its investor relations advisory services. Consequently, services of the existing agency, M/s. Finportal Investments Private Limited, have been discontinued. This is a routine administrative change with no direct impact on financial performance or operations.

New IR Agency appointed: M/s. Go India Advisors LLP
Previous IR Agency discontinued: M/s. Finportal Investments Private Limited
Effective date of change: 16th October, 2026
Filing made pursuant to Regulation 30 of SEBI LODR Regulations, 2015

💡 Track future quarterly investor presentations and earnings call disclosures facilitated by the new advisory firm.

Purple United Raises ₹47.17 Cr via Preferential Equity and Convertible Warrants at ₹360/Share

🟢 POSITIVE ⭐ 9/10

FUNDRAISE 📅 08 Oct 2026, 06:52 PM

Purple United Sales Limited has approved the allotment of 7,81,750 equity shares at ₹360 per share to non-promoter investors, raising ₹28.14 crore in cash. Additionally, the Board allotted 5,28,500 convertible equity warrants at ₹360 each (aggregating to ₹19.03 crore) to promoters and non-promoters, collecting 25% upfront with the balance due within 18 months. Together, the total fundraise amounts to ₹47.17 crore, significantly strengthening its equity base relative to its current net worth of ₹76 crore. On a fully diluted basis, promoter shareholding will decrease from 63.82% to 57.69%.

Allotted 7,81,750 equity shares at ₹360 each, aggregating to ₹28,14,30,000 to public investors
Allotted 5,28,500 convertible warrants at ₹360 each, aggregating to ₹19,02,60,000 with 25% paid upfront
Total capital mobilization stands at ₹47.17 crore (relative to net worth of ₹76 crore)
Paid-up share capital increased from ₹9.61 crore to ₹10.39 crore immediately, reaching ₹10.92 crore on full warrant conversion
Promoter holding will dilute from 63.82% pre-issue to 57.69% post full conversion

💡 Track the deployment of the proceeds toward store network expansion and inventory, alongside monitoring warrant conversion progress over the 18-month tenure.

Purple United Raises ₹47.17 Cr via Preferential Equity and Convertible Warrants at ₹360/Share

🟢 POSITIVE ⭐ 9/10

FUNDRAISE 📅 08 Oct 2026, 06:35 PM

Allotted 7,81,750 equity shares at ₹360 each, aggregating to ₹28,14,30,000 to public investors
Allotted 5,28,500 convertible warrants at ₹360 each, aggregating to ₹19,02,60,000 with 25% paid upfront
Total capital mobilization stands at ₹47.17 crore (relative to net worth of ₹76 crore)
Paid-up share capital increased from ₹9.61 crore to ₹10.39 crore immediately, reaching ₹10.92 crore on full warrant conversion
Promoter holding will dilute from 63.82% pre-issue to 57.69% post full conversion

💡 Track the deployment of the proceeds toward store network expansion and inventory, alongside monitoring warrant conversion progress over the 18-month tenure.

Purple United Sales H1 FY27 Revenue Surges Over 100% YoY to Rs 124 Cr

🟢 POSITIVE ⭐ 7/10

EARNINGS 📅 01 Oct 2026, 05:20 PM

Purple United Sales Limited released provisional, unaudited revenue figures for H1 FY2026-27, showing strong operational growth. The company reported provisional revenue of Rs 124 crore for the first half of FY27, compared to Rs 61 crore in H1 FY2025-26. This reflects a year-on-year revenue expansion of more than 100%, driven by ongoing retail footprint growth. Detailed profitability and margin metrics for the period were not disclosed in this update.

H1 FY2026-27 provisional revenue reached Rs 124 crore compared to Rs 61 crore in H1 FY2025-26
Year-on-year top-line growth exceeded 100%
Figures reported are unaudited and provisional

💡 Track the detailed Q2/H1 FY27 financial results to assess whether operating margins and net profitability kept pace with the 100%+ revenue surge.

Purple United Adds 3 New Retail Stores in Sep 2026, Taking Total Count to 126 EBOs

🟢 POSITIVE ⭐ 5/10

EXPANSION 📅 30 Sep 2026, 06:42 PM

Purple United Sales Limited announced the addition of 3 new Exclusive Brand Outlets (EBOs) in September 2026 under the brand 'PURPLE UNITED KIDS'. The new mall stores are located in Jhunjhunu (Rajasthan), Gurugram (Haryana), and Hubballi (Karnataka), adding a total of 3,923 sq. ft. of super area (2,503 sq. ft. carpet area). With this rollout, the company's total footprint reaches 126 EBOs spanning 195,635 sq. ft. of super area across India. This aligns with management's retail expansion strategy, though individual store gestation typically takes 3 to 6 months.

Opened 3 new EBOs in September 2026, reaching a total store network of 126 outlets
Added 3,923 sq. ft. in super area and 2,503 sq. ft. in carpet area across the 3 new stores
Total retail portfolio now covers 195,635 sq. ft. of super area (178,873 sq. ft. carpet area)
Store distribution comprises 99 High Street stores and 27 Mall stores across 21 states/UTs
North zone continues to lead store distribution with 69 outlets, followed by West at 30

💡 Track the revenue ramp-up and inventory turnover in upcoming financial disclosures, keeping in mind the typical 3-6 month operational gestation for new retail stores.

Purple United AGM Approves Preferential Issue of Shares, Warrants and Borrowing Limit Increase

🟡 NEUTRAL ⭐ 6/10

FUNDRAISE 📅 16 Sep 2026, 01:01 PM

Purple United Sales Limited announced the voting results of its 12th AGM held on September 15, 2026. Shareholders approved all 8 resolutions, including the issuance of equity shares and fully convertible equity warrants on a preferential basis. Key enabling resolutions for increasing borrowing limits and creating charges on assets under Section 180 of the Companies Act were also passed. A total of 39 shareholders attended the virtual AGM (3 promoters and 36 public shareholders) out of 1,817 recorded members.

Shareholders approved the issuance of equity shares and fully convertible equity warrants on a preferential basis
Passed special resolutions to raise borrowing limits and create charges under Section 180(1)(c) and 180(1)(a)
Total of 39 shareholders attended the meeting (3 promoter group, 36 public) out of 1,817 shareholders on the cut-off date
Re-appointed MD Jatinder Dev Seth and Whole-time Director Bhawna Seth

💡 Track subsequent exchange filings for the exact preferential issue size, allotment pricing, allottee details, and the intended utilization of funds.

Purple United Holds 12th AGM: Seeks Approval for Preferential Issue, Warrants, and Borrowing Limits

🟡 NEUTRAL ⭐ 3/10

ROUTINE 📅 15 Sep 2026, 01:39 PM

Purple United Sales Limited concluded its 12th Annual General Meeting on September 15, 2026. Shareholders considered key special business resolutions, including preferential allotment of equity shares, preferential issue of fully convertible equity warrants, and an increase in borrowing limits under Section 180(1)(c). The company also tabled the re-appointment of MD Jatinder Dev Seth and Whole-time Director Bhawna Seth. Final voting results scrutinized by Practicing Company Secretary Mohit Singh Kharayat will be declared separately.

12th Annual General Meeting concluded on September 15, 2026 at 12:22 P.M. via video conferencing.
Remote e-voting held between September 12, 2026 (09:00 AM) and September 14, 2026 (05:00 PM).
Special resolutions presented for preferential issue of equity shares and fully convertible equity warrants.
Shareholder approval sought for higher borrowing limits under Section 180(1)(c) and asset charges under Section 180(1)(a).

💡 Track the upcoming disclosure of voting results and scrutinizer report to confirm shareholder approval of the preferential issues and borrowing limit expansion.

Purple United achieves Rs 100 Cr H1 revenue (+120% YoY); retail footprint reaches 125 stores

🟢 POSITIVE ⭐ 7/10

EXPANSION 📅 09 Sep 2026, 02:02 PM

Purple United Sales Limited announced key provisional sales and retail network milestones for H1. The company achieved Rs 100 Crores in revenue during H1 alone, marking a 120% YoY growth. In addition, its retail footprint has expanded to reach 125 Retail Stores / Exclusive Brand Outlets. These provisional figures reflect rapid retail expansion following its listing.

Achieved provisional and unaudited revenue of Rs 100 Crores in H1
Reported revenue growth of 120% compared to the prior year period
Expanded store network to reach 125 Retail Stores / Exclusive Brand Outlets

💡 Track the upcoming formal H1 financial results to verify audited revenue, operating margins, and working capital impact from rapid store additions.

Purple United Sales Concludes Participation in Alpha Ideas SME Stars-2026 Investor Conference

🟡 NEUTRAL ⭐ 2/10

ROUTINE 📅 06 Sep 2026, 04:06 PM

Purple United Sales Limited disclosed the outcome of its participation in the Alpha Ideas SME Stars-2026 Edition conference held in Mumbai on September 6, 2026. Company officials conducted group interactions with analysts and institutional investors between 09:00 AM and 03:05 PM IST. The management confirmed that discussions were limited to publicly available information and no unpublished price-sensitive information (UPSI) was shared.

Participated in Alpha Ideas SME Stars-2026 Edition on September 6, 2026
Group investor meetings held between 09:00 AM and 03:05 PM IST in Mumbai
Discussions were based strictly on publicly available information with no UPSI shared

💡 Track subsequent quarterly financial disclosures and retail store expansion updates to assess operational execution.

Purple United Issues AGM Corrigendum Notice; Sets Sep 8 e-Voting Cut-Off

🟡 NEUTRAL ⭐ 2/10

ROUTINE 📅 05 Sep 2026, 07:02 PM

Purple United Sales Limited has issued an intimation regarding a letter sent to shareholders whose email addresses are not registered, informing them how to access the Corrigendum to the 12th AGM Notice and Annual Report for FY 2025-26. The 12th Annual General Meeting is scheduled for Tuesday, September 15, 2026, at 12:00 PM IST via video conferencing. The cut-off date for remote e-voting eligibility is September 8, 2026, with the e-voting window open from September 12, 2026, to September 14, 2026.

12th Annual General Meeting scheduled for September 15, 2026, at 12:00 PM IST via VC/OAVM
Cut-off date for remote e-voting entitlement set as Tuesday, September 8, 2026
Remote e-voting window runs from September 12, 2026 (9:00 AM IST) to September 14, 2026 (5:00 PM IST)
Communication issued under Regulation 36(1)(b) of SEBI LODR for shareholders with unregistered email IDs

💡 Shareholders looking to vote must ensure share ownership by the September 8, 2026 cut-off date and cast their votes between September 12 and September 14, 2026.

Purple United Revises Preferential Issue to ₹47.78 Cr Post NSE Eligibility Review

🟡 NEUTRAL ⭐ 6/10

FUNDRAISE 📅 05 Sep 2026, 05:48 PM

Purple United Sales Limited has issued a corrigendum to its AGM notice revising its proposed preferential issue following observations from the NSE regarding an ineligible allottee under SEBI ICDR Regulations. The equity share issuance is now revised to 7,98,750 shares at ₹360 per share (aggregating to ₹28.76 Cr), down from 8,09,750 shares. The fully convertible warrants issue is adjusted to 5,28,500 warrants (aggregating to ₹19.03 Cr), down from 5,31,250 warrants. The total proposed fundraise stands at ~₹47.78 Cr, representing ~63% of the company's net worth (₹76 Cr), with shareholder voting scheduled at the AGM on September 15, 2026.

Equity share issue reduced by 11,000 shares to 7,98,750 shares at ₹360 each (aggregating to ₹28.76 Cr).
Convertible warrants issue trimmed by 2,750 warrants to 5,28,500 warrants (aggregating to ₹19.03 Cr).
Ms. Subhashini excluded from allotment due to trading in the 90 days preceding the relevant date under SEBI ICDR Regulation 159(1).
Promoter holding will dilute from 63.82% pre-issue to 58.92% post-equity and 57.60% post-warrant conversion.
Total capital raise of ~₹47.78 Cr is substantial compared to the company's net worth of ₹76 Cr.

💡 Monitor the outcome of the AGM scheduled for September 15, 2026, for shareholder approval and subsequent regulatory in-principle approval from NSE.

Purple United Releases Investor Presentation; EBO Network Expands to 123 Stores

🟡 NEUTRAL ⭐ 3/10

ROUTINE 📅 03 Sep 2026, 06:01 PM

Purple United Sales Limited released its corporate presentation ahead of the Alpha Ideas SME Stars-2026 event. The company reported FY26 revenue of ₹170.63 Cr, up 65% YoY from ₹103.13 Cr in FY25, while PAT grew 45% to ₹15.19 Cr. Its Exclusive Brand Outlet (EBO) network reached 123 stores as of August 31, 2026, up from 43 in FY25. However, total borrowings increased sharply to ₹86.72 Cr as of March 31, 2026 (from ₹34.76 Cr in FY25) to finance retail store additions and working capital.

Revenue from operations grew 65% YoY to ₹170.63 Cr in FY26 compared to ₹103.13 Cr in FY25
EBITDA increased 76% YoY to ₹36.59 Cr in FY26, with EBITDA margin improving to 21.3%
PAT reached ₹15.19 Cr in FY26 (up 45% YoY), while PAT margin stood at 8.86%
Total EBO store count reached 123 as of August 31, 2026, spanning across 1,92,462 sq. ft. in 22+ states
Total borrowings rose to ₹86.72 Cr as of FY26-end versus ₹34.76 Cr in the prior year

💡 Track same-store sales growth, inventory turnover, and store profitability to ensure aggressive store additions convert into sustainable cash flows without worsening leverage.

Purple United adds 2 new EBOs in August 2026, taking total store count to 123

🟢 POSITIVE ⭐ 5/10

EXPANSION 📅 01 Sep 2026, 08:13 PM

Purple United Sales Limited expanded its retail footprint by opening two new Exclusive Brand Outlets (EBOs) in Mysore and Indore during August 2026, bringing its total store network to 123 outlets across India. The two new stores added 4,687 sq. ft. of super area (4,146 sq. ft. carpet area), taking total retail footprint to 192,462 sq. ft. super area. In addition, the company relocated its existing Satna store to an expanded 3,200 sq. ft. premises to improve customer experience. As per company profile, new store additions typically observe a 3 to 6-month operational gestation period before reaching full revenue maturity.

Opened 2 new EBOs in August 2026, taking the total store network to 123 outlets across India
Added 4,687 sq. ft. super area (Mysore: 3,300 sq. ft., Indore: 1,387 sq. ft.) across new openings
Total retail footprint expanded to 176,250 sq. ft. carpet area (99 High Street stores, 24 Mall stores)
Relocated Satna store to a larger 3,200 sq. ft. format

💡 Monitor upcoming quarterly financial disclosures to track inventory turnover and revenue contribution as new stores complete their 3-6 month operational ramp-up.

Purple United to Attend Alpha Ideas SME Stars Investor Event on Sept 6, 2026

🟡 NEUTRAL ⭐ 2/10

ROUTINE 📅 01 Sep 2026, 11:56 AM

Purple United Sales Limited has scheduled its participation in the investor interaction conference 'Alpha Ideas SME Stars-2026 Edition' on Sunday, September 6, 2026. The meeting will take place in Mumbai between 09:00 AM and 04:00 PM IST. The company stated that discussions will strictly be based on publicly available information without sharing any Unpublished Price Sensitive Information (UPSI).

Participation scheduled for 'Alpha Ideas SME Stars-2026 Edition' on September 6, 2026
Session timing scheduled from 09:00 AM to 04:00 PM IST in Dadar East, Mumbai
Discussions confirmed to be restricted to publicly available information only

💡 Track post-meet disclosures or investor presentations uploaded to the stock exchange following the September 6 conference.

Purple United Sales Schedules 12th AGM for Sep 15, 2026; Issues Notice Access Letter

🟡 NEUTRAL ⭐ 2/10

ROUTINE 📅 24 Aug 2026, 07:17 PM

Purple United Sales Limited has issued a communication to shareholders without registered email addresses regarding access to the Annual Report for FY 2025-26 and the 12th AGM Notice under SEBI Listing Regulations. The 12th Annual General Meeting is scheduled to take place on Tuesday, September 15, 2026, at 12:00 PM IST via Video Conferencing. The cut-off date to determine e-voting eligibility has been set for Tuesday, September 8, 2026. Remote e-voting will commence on September 12, 2026 (09:00 AM IST) and conclude on September 14, 2026 (05:00 PM IST).

12th Annual General Meeting (AGM) scheduled for Tuesday, September 15, 2026, at 12:00 PM IST via VC/OAVM
Cut-off date for e-voting entitlement established as Tuesday, September 8, 2026
Remote e-voting window runs from September 12, 2026 (09:00 AM IST) to September 14, 2026 (05:00 PM IST)
Filing sent pursuant to Regulation 36(1)(b) of SEBI LODR Regulations, 2015

💡 Shareholders looking to vote on AGM resolutions should verify their shareholding as of the September 8, 2026 cut-off date and update KYC/email details with their Depository Participants.

View All PURPLEUTED Announcements on Live Market Tracking →

💰 Financial Performance

Revenue Growth by Segment

The company reported a standalone revenue from operations of INR 10,312.75 Lakhs in FY 2024-25, representing a significant year-on-year growth of 138.19% compared to INR 4,329.71 Lakhs in FY 2024. In H1 FY26, revenue from operations continued to grow by 99% YoY.

Geographic Revenue Split

Not specifically disclosed in available documents; however, the company operates in the global children's apparel market with a focus on expanding its retail store footprint.

Profitability Margins

Net Profit Margin improved to 10.16% in FY 2024-25 from 9.77% in FY 2023-24, driven by better cost control. Operating Profit Margin decreased to 20.10% from 22.44% as exceptional revenue growth impacted operational scaling. H1 FY26 PAT margin was reported at 8.32%.

EBITDA Margin

EBITDA for FY 2024-25 stood at INR 2,073.07 Lakhs, a 115.28% increase from INR 962.96 Lakhs in the previous year. The EBITDA margin for H1 FY26 was approximately 21%, with EBITDA jumping 81% YoY during that period.

Capital Expenditure

While specific INR Cr figures for future CAPEX are not detailed, the company is investing in automating purchase, sales, procurement, and payment operations, and expanding its store network which requires 3 to 6 months to reach maturity.

Credit Rating & Borrowing

Finance costs increased to INR 483.98 Lakhs in FY 2024-25 from INR 302.51 Lakhs. However, the Interest Coverage Ratio improved to 5.52 times from 3.67 times due to higher earnings. The Debt-Equity ratio improved significantly to 0.68 from 1.48 following an equity infusion from the IPO.

⚙️ Operational Drivers

Raw Materials

Traded goods (children's apparel and hard goods) represent the primary cost, with 'Purchase of traded goods' amounting to INR 6,005.08 Lakhs, which is approximately 58.2% of total revenue.

Capacity Expansion

The company is expanding its store network and team size. New stores typically require a 3 to 6 month gestation period to reach optimal operational levels. Total assets jumped by 23% in H1 FY26 to support this expansion.

Raw Material Costs

Purchase of traded goods rose to INR 6,005.08 Lakhs in FY 2024-25 from INR 1,818.58 Lakhs in FY 2023-24, a 230% increase, reflecting the massive scale-up in sales volume.

Manufacturing Efficiency

The company operates a trading model. Efficiency is measured by the Inventory Turnover Ratio, which improved significantly to 3.87 times in FY 2024-25 from 1.87 times in FY 2023-24 due to better sales velocity.

Logistics & Distribution

Not specifically disclosed as a separate percentage of revenue.

📈 Strategic Growth

Expected Growth Rate

91%

Growth Strategy

Growth is driven by a 'premium listing' IPO that infused equity, aggressive retail store expansion, and a focus on the '3Fs' (Fun, Fashion, and Functionality). The company is also hiring senior-level employees and increasing marketing efforts to fuel long-term margin improvement.

Products & Services

Apparel and hard goods specifically designed for children aged 0 to 14 years, including versatile styles for various occasions and seasons.

Brand Portfolio

Purple United.

New Products/Services

Continuous innovation in children's apparel and hard goods; specific new product revenue contributions are not disclosed.

Market Expansion

The company is expanding its retail presence and team size to capture a larger share of the global children's apparel market.

🌍 External Factors

Industry Trends

The industry is shifting toward specialized children's wear that balances fashion with functionality. Purple United is positioning itself as a 'future-ready' family brand to capitalize on this trend.

Competitive Landscape

The company faces competition in the children's apparel sector, responding with a 'premium' market positioning and robust operational execution.

Competitive Moat

Moat is built on brand ethos (comfort, safety, responsibility) and a specialized focus on the 0-14 age segment. The sustainability of this moat is supported by a transition to automated, highly structured internal systems.

Macro Economic Sensitivity

The company is sensitive to the global children's apparel market trends, which are currently poised for steady growth.

Consumer Behavior

Parents are increasingly seeking fashion choices that empower children to express themselves, driving demand for vibrant and versatile styles.

⚖️ Regulatory & Governance

Industry Regulations

Compliant with the Companies Act, 2013 and Indian GAAP. The company is required to maintain internal financial controls under Section 143(3)(i) of the Act.

Taxation Policy Impact

The effective tax rate for FY 2024-25 was approximately 25.6%, with a total tax expense of INR 360.43 Lakhs on a Profit Before Tax of INR 1,407.87 Lakhs.

Legal Contingencies

The company has pending litigations for which provisions have been created against assets to cover potential impacts on its financial position.

⚠️ Risk Analysis

Key Uncertainties

Potential for material misstatements due to error or fraud (inherent limitation of controls) and the risk that new stores may not reach 'regime level' profitability within the expected 3-6 months.